Industry Resources

Here we've compiled some of our favourite industry resources for our partners. In the links below you'll find a wealth of information with everything from how-to digital marketing guides, to product development directories, to tourism facts and figures, research and more! There's a lot of resources for those tourism businesses who want to develop further.

Please email Reneé to let her know if you've found valuable resources you think other partners should know about too, so we can add it to this page.

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Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

They offer a wide range of industry resources including:


The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism marketing in Australia. Established in 2001, the ATDW is jointly owned and managed by all Australian state and territory government tourism bodies.

It is imperative you keep your ATDW listing up-to-date with images, your book now link (if applicable) and relevant information, as our website and many other tourism pages pull the information for your business from your ATDW listing.

ATDW has a page dedicated to operator tools, including a comprehensive guide on how to get the most out of your ATDW listing, which you can access by clicking this link.


Destination NSW has a range of resources for tourism operators, including the NSW First Program, to assist tourism businesses around the State to develop, promote and sell their tourism products. It includes face-to-face workshops and online webcasts that offer ‘how-to’ insights on a range of topics for the tourism industry, with events to be added to the calendar throughout the year. The NSW First program works with tourism businesses to develop, promote and sell their tourism offering through its workshops, webinars, industry guides, and one-to-one mentoring and advice.

Develop your tourism business: Gain a better understanding of the visitor economy industry and get practical tips and insights for your developing business, creating market-matched products and standing out from the crowd.

Sell your bookable products online: this guide will help you choose the best options for selling your products online. Check out the Sell Online Webinar series to assist in the process.

Promote your Tourism Business: gain tips on how to promote your tourism experience through a range of channels, including digital marketing, media and via local networks.

They also have a lot of data around tourism numbers research, including a facts and figures page, which you can access here.

Destination NSW has partnered with Ecotourism Australia to present to tourism businesses the Strive 4 sustainability scorecard. The scorecard will support you to:

  • Learn how your business can positively impact people, the planet and culture
  • Evaluate your current sustainability performance (in less than a day*)
  • Receive personalised and practical insights for continuous improvement
  • Clarify and simplify sustainability practices through a snapshot evaluation
  • Access to the pre-certification pathway program (valued at $250) is free to one applicant per business.

DNSW also have multiple business development resources for tourism operators, including funding support guidelines and tourism resilience resources. Find out more...

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